Lincoln the Tesco Cat is a Hornsea institution. His presence in Hornsea's Tesco brings joy to so many.
But it's more than that. Lincoln is a part of Hornsea now - a part of the character of that most special of East Yorkshire towns.
That's why I've written to Tesco to demand they lift their unfair ban on Lincoln.
And I'm asking you to join me in signing my petition below: to reinstate Lincoln the Tesco Cat.